new

QR Codes in Gift Card Emails

You can now add a

scannable QR code

to your gift card emails. Recipients simply show the QR code at checkout, and your staff scans it to apply the gift card at your Shopify POS — no more typing long codes by hand.

How to add it

Open the email editor for any gift card template.
In the text toolbar, open the
Merge Tags
dropdown and choose
QR code
(under the
Gift card
group).
Prefer Liquid? Insert the variable directly:
{{ gift_card.qr_code }}
A live QR preview renders right inside the editor, so you can see exactly how it will look before sending.

How it works

A unique QR code is
generated for each gift card at send time
and embedded directly in the email.
It encodes the gift card so it can be
scanned at your Shopify POS
to apply the card to an order.

Where it's available

QR codes work in all gift card emails —

Bulk Send

Import from File

Gift Card Rewards

Birthday / Scheduled Gift Cards

, and

Postman

recipient & sender emails. They aren't available in

Gift Card Reminder

emails, since those don't include the full gift card code.

Learn more in our documentation.