Your customers can now keep their gift cards in Apple Wallet. Add the new
{{ gift_card.apple_wallet }}
merge tag to any gift card email template and it renders the official Add to Apple Wallet button, plus the pass as an attachment for mail apps that don't show the button.What the pass looks like:
- Your branding - the pass uses your Brand settings (Shopify admin → Settings → Brand): logo and store name in the header, square logo as the icon, and your primary brand colours as the pass colours
- Gift card details - value, recipient's name and expiry date on the front; the code, your store link and the personal message on the back
- Scannable at checkout and POS - the QR code encodes the same value as Shopify's own gift card pass and the code is shown uppercase in groups of four, exactly like Shopify's
Good to know:
- The pass is generated and signed at send time and the gift card code is never stored in our database. The button link stays valid for 14 days; the attachment works indefinitely
- Available in the initial gift card email only (Bulk Send, Autogenerate, Import from File, Postman, Rewards, Scheduled) - not in Reminders, which don't expose the code
- Set up Brand logos and colours once in your Shopify admin and every pass picks them up automatically
Open the Template Editor, insert the Apple Wallet button merge tag from the Gift Card group, and send yourself a test. For full details, see our documentation.